About Good Onboarding

This place exists to document my ongoing exploration to answering this question:

I'm François Simitchiev, a senior product designer and product growth advisor, specializing in onboarding for B2B SaaS.

I work with B2B SaaS founders to help them understand where and why activation breaks and how to fix it, so they activate, convert and retain more users, in a more efficient and scalable way.

As a techno-romantic, I see user:product relationships as human:human relationships.

That's the lens I bring to every onboarding challenge. Because first impressions in products work exactly like first impressions between people. Nail it, and you earn trust, retention and growth. Miss it, and everything downstream becomes much harder.

Outside of work, I'm equal parts serious and ridiculous.

When I'm not working, I'm nerding out on user psychology and the purpose of life. And when I'm not nerding out on user psychology and the purpose of life, I'm either walking super fast in the streets with a 10kilo plate on my back, alternating jump rope and "crazy stupid dancing" on some disco/funk music, or spending time eating delicious food with my tasty friends... discussing the meaning of life.