Good Finds

Things I stumble across during the outrageous time i spend nerding, and that I think are worth your time. Ideas, frameworks, tools... mostly about product, growth, and what it actually takes to build products people love and come back to.

Almost every successful company sold before it scaled (sometimes even before building the product). This post from Rob Snyder shows why founders still get it wrong by believing they must build first.

Asking these 5 critical research questions could help you avoid wasting time, energy and money in building a product no one will ever use, and find out how viable your product ideas are. (from Adobe)

This video from Donald Miller (founder of StoryBrand) will teach you how to write a business backstory that resonates.

Are you clear on what exactly is your unique differentiator? These 6 questions will help you. (By Alex H. Smith, writer of No-Bullshit Strategy)

This short post form Rob Snyder (again) embodies how I think of healthy vs unhealthy fundraising for SaaS startups.

These positioning questions are the absolute foundation of everything upstream. Because they determine who you will attract and what’s the core value you’ll deliver. (By Clémence Lepers, "final boss of B2B messaging")

This metric will help you measure the impact of your features and tell what you need to improve. (From Smashing Magazine) 

This piece of advice on sales from Brian Tracy is probably worth more than $1M. "15% of buying behavior is determined by the past; 85% of buying behavior is determined by the anticipated future. What will happen as a result of me buying."

If you're building an AI product, this take from PLG GOAT Wes Bush will show you why frictionless onboarding is not enough anymore to stand out and earn retention. It's not about removing friction from the journey anymore. It's about removing the journey itself.

This framework from PMF expert Rob Snyder will help you cut your sales pitch to 15 seconds... and “stop accidentally talking customers OUT of buying”.

This post from Hustle Fund general partner Elisabeth Yin is an interesting take on what are the 3 components of product-market fit. She argues we have to start by mastering love —> economics —> repeatability.