DigiStorms.ai is an AI-powered onboarding email generator. You paste your website URL, and the product produces a full sequence of 7 behavior-based onboarding emails tailored to your product, your tone and your users; ready to wire into your stack and push live. Now, you can probably guess why I
What is Fathom? Fathom is an AI meeting notetaker. The promise: it joins your meetings, records them, and gives you back clean transcripts, summaries and action items, hands-free. If you read my Otter dissection, you already know I've been deep in AI notetakers lately. Fathom kept coming up
What is Miro? Miro is the online collaborative whiteboard most product teams have either used, currently use. The promise: a shared infinite canvas where teams can think, plan, brainstorm and align, visually, in real time or async. I eat B2B SaaS onboarding for breakfast, and Miro's been on
What is Hunter? Hunter is a sales prospecting tool. You feed it an ICP, it gives you back a list of companies and people that match, plus the contact info to reach out. I have reviewed a lot of B2B SaaS tools, and Hunter's onboarding is one of
What is Otter.ai? Otter.ai is an AI meeting notetaker. The promise: it joins your meetings, transcribes them, and gives you back clean summaries with action items, exec recaps and full transcripts, without you doing anything. I've been reviewing AI meeting notetakers lately (it's a
What is Stripe? Stripe is... well I bet you know what it is so let's dive into it, shall we? Because Stripe is so widely used, especially in the B2B SaaS space, how could I not have a look at its onboarding? I myself use Stripe, and here&
What is Propal? Propal is a proposal builder for freelancers and agencies. The promise: create beautiful, professional proposals that get signed, fast. Being co-founded by a designer, I was curious about how the product would be crafter, including its onboarding. And what caught my attention is how much behavioural thinking
What is Submagic? Submagic turns long-form video into subtitled short-form clips. I walked through their onboarding twice (once with a sample video, once with my own). Here are the 3 moves I would steal if I were running activation for a PLG product today: 1. live preview while tweaking options
What is Gamma? Gamma is an AI-powered presentation builder. The promise: go from a prompt to a polished, shareable deck in minutes, without wrestling with slide layouts, fonts or design choices. I've been reviewing B2B SaaS onboardings for a while now, and Gamma's is one of
What is Upstart? Upstart is an AI-powered website builder. The promise is simple: build a website in minutes, without writing any code. The 2 co-founders launched the beta version earlier this month (April 2026). And what strikes me is they've put a great effort on user onboarding from
Linear is a project management tool. I don't use it (companies I worked at were on the Atlassian suite so we used Jira) but I wish we were on Linear as it's so well designed for efficiency (and it's beautiful!). But what makes it
What is Tella? Tella is "the screen recorder that edits videos for you". Basically, it's a sexier version of Loom (feel free to disagree on that, I'm actually fan of both products). I frequently mention Tella and its onboarding with clients, as I remember
onboarding dissection
What is underfive.ai? Underfive is built on the premise that responding to leads within 5 minutes increases conversions by up 900% (they cite a Harvard Business review on their website). As I am myself flooded by leads DMing me (well it's true in my dreams), got curious
onboarding dissection
Citable allows you to "Get cited by AI answers" by tracking and improving how the most popular AI models mention your brand to your customers. As I was curious about my own visibility in AI answers (spoiler alert: it's baaad), I decided to take the free
onboarding dissection
Tale Forge is an AI tool that allows you to create personalized stories where your child is the hero, and that are designed to help them build empathy, courage and social skills. As a newly-become godfather, i''ll soon be "in charge" of telling stories to
Summary When the right visitor lands on our page, 2 unconscious filters decide whether they sign up or leave. The first is TAM (Technology Acceptance Model): does this look useful, and does it look usable? That's the rational layer (your headline, value prop, features, proof). Most SaaS websites
onboarding dissection
Tally.so is a form builder. It's also a brilliant example of great product-led growth execution (they reached $4M ARR in less than 4 years, with a team of 4; how amazing is that?!). This is why I love Tally so much, and made it my default form
Measuring (consistently) how your onboarding is doing is, I believe, one of the best time investments you can make for your biz to succeed. “The faster you help customers understand and extract value from your product, the stickier and more successful they’ll be.” — Jeff Gardner (CEO and founder) Successful
Getting a someone from hearing about our product for the first time to adopting it for good is no less than a matter of behavior change. Designing great products and smart features is not enough to get people to use them. We also need to understand the invisible forces that
Summary Activation is your make-or-break moment. If users don't experience real value early enough, everything downstream (retention, revenue, growth) becomes much harder. The goal of onboarding: • bring users to a first moment of meaningful value — a first meaningful win — so their belief shifts from "this could be
You have a good product and people who sign up for it. But somewhere between signup and "I can't live without this" you're losing too many of them. And you're not sure exactly where, or why. Or maybe you're curious
case study
A case study on helping a healthcare B2B SaaS team streamline onboarding and reduce time-to-first-value from 18 weeks on average to... 90 minutes — without a single dev ticket. Disclaimer This is a ~12min read case study, so here are 5 reasons why reading it could be valuable for you: * you&
I've seen many many product people (PMs, founders, designers — including me when I was starting) come back from user tests or user interviews with what felt like strong user feedback... but was in fact biased, misleading user feedback. Not because they didn't listen, but because the
In this post I'm going to introduce a very simple yet powerful framework that, I believe, separates products that grow from products that struggle. So stick with me here. summary • the real question isn't "is my product good?" but "are people actively looking